| Having
links on your web site to other sites (customers, suppliers, partners,
trade associations, etc.) does much to raise interest and establish your
credentials.
These
are links that bring visitors to your site. (Links taking them to other
sites are useless to you).
Google
ascribes value to incoming links. The more places linking to your site
the higher up the ranks you will climb. Furthermore Google evaluates the
quality of those links. If they come from a popular site (e.g. the BBC)
they get more points than a link from your friend's personal web page.
It is
the consideration of incoming links that led to Google being the foremost
Search Engine. They were the first to do it and the search results were
seen as better quality. Google founder Larry Page invented the scheme
hence the term PageRank.
Get links
to your site from other ones – especially popular sites. !
To get a link you have to ask! You cannot automate it as it depends on
the owner of that other site.
Reciprocal
links are those where sites trade links to each other. Google knows the
trick so they don't help a great deal.
But…
any incoming link is helpful to you as it means more people will find
your site regardless of what Google thinks.
for
more on Web Marketing check out:
The
Web Marketing Checklist: 29 Ways to Promote Your Website
16
Ways to Lure Traffic to Your Web Site |
