| Include
your web address on stationery, business cards, and other literature.
Make sure that all reprints of cards, stationery, brochures, and literature
contain your company's web address.
Promote
using traditional media. Don't discontinue print advertising you've found
effective. But be sure to include your web address in any display or classified
ads you purchase in trade journals, newspapers, etc. View your web site
as complementary to the ad. Use a two-step approach: (1) capture the readers'
attention with the ad, (2) then refer them to your web site (where they
can obtain more information and perhaps place an order).
Look
carefully at small display or classified ads in the back of narrowly-targeted
magazines or trade periodicals. Sometimes these ads are more targeted,
more effective, and less expensive than online advertising. Consider other
traditional media to drive people to your site, such as direct mail, classifieds,
post cards, etc.
Submit
your web address to specialized directories. You may find some directories
focused on particular industries, such as education or finance. Be sure
to register with these. Beware of directories that solicit you for "upgraded
listings." Unless a directory is widely used in your field, your premium
ad won't help much at all.
There
are also facilities like Smallbiz
Pinboard - which you can use to tell other businesses about your web
site. There is a charge attached to this particular service (from £5
per month).
for
more on Web Marketing check out:
The
Web Marketing Checklist: 29 Ways to Promote Your Website
16
Ways to Lure Traffic to Your Web Site |
