Spreading the word

Include your web address on stationery, business cards, and other literature. Make sure that all reprints of cards, stationery, brochures, and literature contain your company's web address. Promote using traditional media. Don't discontinue print advertising you've found effective. But be sure to include your web address in any display or classified ads you purchase in trade journals, newspapers, etc. View your web site as complementary to the ad. Use a two-step approach: (1) capture the readers' attention with the ad, (2) then refer them to your web site (where they can obtain more information and perhaps place an order). Look carefully at small display or classified ads in the back of narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. Submit your web address to specialized directories. You may find some directories focused on particular industries, such as education or finance. Be sure to register with these. Beware of directories that solicit you for "upgraded listings." Unless a directory is widely used in your field, your premium ad won't help much at all. There are also facilities like Smallbiz Pinboard - which you can use to tell other businesses about your web site. There is a charge attached to this particular service (from £5 per month). for more on Web Marketing check out: The Web Marketing Checklist: 29 Ways to Promote Your Website 16 Ways to Lure Traffic to Your Web Site

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