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Creating web links

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Grabbing pictures from Internet
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Email customer address list
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Adding a signature or footer to emails

Using hyperlinks
Search engines
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Public Relations
Email is a powerful business tool
Changing or adding email addresses in Microsoft Outlook
Order taking on the web
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New Legislation for 2007
 

Email is a powerful business tool

Email versus ...

Email is fast and cheap compared with traditional mail although it's not very good at sending spare parts for your customer's photocopier! In business you should strive to use email wherever possible in preference to the alternatives. If nothing else it saves turning so many trees into paper.

For the smaller business, however, email opens the door to techniques difficult to afford in the more traditional way.

Using email it's easy to send a newsletter to hundreds of customers alerting them to a new service or product. If you had to pay for printing and postage you might find the cost beyond your reach.

Email is far cheaper than making long distance phone calls to the other side of the world.

Email doesn't require the recipient to be able to "take the call". So although it arrives a few seconds after it is sent, if the recipient is busy (or asleep) they can read it at their earliest convenient opportunity.

Small business checklist

If Internet things are all a bit new to you take your pick from the following suggestions.

Use email in preference to traditional postal mail - it's cheaper and quicker.

Start collecting (in your email program's address book) the email addresses of your customers, suppliers and so forth.

At the end of all your email messages give the address of your web site - no harm in reminding people where to look for information about your company.

Your email program probably lets you create what's called a maillist. You can add addresses to the list then write to all of them at once just by sending the message to the name of the maillist. It's a perfect way to contact all your customers in one hit.

You can use email to get in touch with potential new customers. If you surf the web and find a possible customer, email them about what you can offer. BUT and a BIG BUT make sure you target sensibly and personalise your message to show you have carefully considered what you are sending. When people send huge volumes of unsolicited emails that are poorly targetted for the recipients it is called JUNK MAIL (also called spam). Spamming is a pretty good way to earn a bad reputation. Internet Providers disconnect the service of people who do it to excess.

 

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